North Wales must take responsibility for itself if a proposed multi-million pound Growth Bid is to be a success.
That's the view of Iwan Trefor Jones, Corporate Director at Gwynedd County Council and a member of the North Wales Economic Ambition Board, driver of the North Wales Growth Bid.
Mr Jones says the Bid - which consists of 26 projects under eight programmes that would enable investment of £1.3billion - represents the first time The UK and Welsh Governments have come together as one entity with the region to develop its economy and infrastructure.
The eight programmes are Land and Property Development; Smart Access to Energy; Smart Technology and Innovation Hubs; Regional Growth Business Fund; Pathways to Skills and Employment; Skills Centres of Excellence; Digital Connectivity; and Strategic Transport.
While not all of the projects will go forward to the proposed North Wales Growth Deal they will play an important role in the overarching vision for North Wales, of which the Bid and subsequent Deal are a huge part.
"I think this is a real opportunity for the region to take more responsibility for itself and try to influence national policy in a united way," said Mr Jones.
"Decisions about North Wales to be made in North Wales, that's what we should be aiming for in collaboration with the Welsh and UK Governments, backed by a partnership approach from all stakeholders."
He added: "The Growth Bid is the first step towards us being accountable for our own resources as a region, and the stronger the partnership the stronger the voice when it comes to decision-making."
Mr Jones called upon businesses in particular to "Back the Bid" after the campaign was launched this week in the Daily Post.
"The Bid is part of a wider vision which will benefit all sectors and areas of North Wales, that's a point we are really trying to get across," said Mr Jones.
"It's a joint approach we've never seen before in North Wales and it gives us no excuses, it's up to us to deliver."