In the hustle and bustle of the modern world, social media has given everyone a voice. But only some choose to use it.
If you have a business, - be it big or small – then you need to be growing your presence on social media.
Now that might seem obvious, but it’s amazing how many businesses are stuck in their old ways.
And it’s no surprise that those who promote themselves effectively on social media – getting interactive and reaching potential customers far and wide – often feel the reputational and financial benefits.
In this article, we’ll take a look at five tips to help you set up a Twitter account – a platform that has 330 million monthly users and houses some of the most influential people across the globe…be it top Hollywood stars or (more usefully) ‘influencers’ in your local area or industry.
Be brand smart
When setting up any account, you need to think about your brand, product and message so that it falls in line with your output on any other platforms you might be on.
Twitter has the potential to be your biggest influencer. It can potentially reach more people than any advert in a newspaper or on the radio.
So think about your username – keep it simple and on-message. For example, if you’re called ‘King Coffee’, make sure your username is just that.
It may be a popular name for businesses around the UK, so subtly differentiate.
For example, you might change your name from ‘King Coffee’ to ‘King Coffee Wxm’. Location is a great way of not only separating yourself from others, but showing-up on searches of your town or city.
Twitter handles are also vital. You need to make yours easy to find…and remember. Going with something such as @K1ng_Coffee1 is over-complicated and won’t generate many search results.
Go with a username as close to your real name as possible i.e. ‘@KingCoffeeWxm or even just @KingCoffee1. Make yourself easy to find, easy to read and as a result you’ll be easy to follow.
Right. Now you’re set-up and going on Twitter, you need to actually gain followers who can become potential customers.
One way of doing this is contacting local Twitter pages who may share your page and ask others to follow you.
Are you a new business? New shops, cafes and other businesses often generate publicity via local media - getting interviewed and photographed, which is great for business.
Always remember to promote your online presence though, and when giving interviews mention your online accounts (including your Twitter account) and encourage readers to follow you. Reporters will often agree to print your website or social media address below the article.
To build-up a following you must also do some work at the computer. Search for people in your area and simply follow those who appear.
If you look for ‘Mold’ for example, you’ll see a list of tweets, people, photos, videos etc associated with the town.
By selecting ‘people’ you’ll see a list of users who tweet regularly about the area, or have their location down as ‘Mold.’
If you follow them, they’ll often follow you back. This is a great way to find a specific group of people who might be interested in your services or products.
Now you’ve settled into the platform and generated followers, you need to keep them interested.
By posting quality content that is informative and enticing, people are more likely to use the ‘re-tweet’ feature…which is when another person shares your post with all of their followers.
You may only have 100 followers, but if one of those people has 50,000 and they retweet your content, that’s a large audience who will see it. So make your content worth following!
Posts with pictures garner far more reaction that those without. If you’re a baker for example, post photographs of your freshly made bread.
Oh. And the more you tweet, the more interactions and followers you’ll get.
Be clever and treat the platform well. Check your analytics (the stats of your account) and monitor your audience, so you can see what’s working and what isn’t.
It’ll help you understand where and when you need to be posting, which demographic you’re missing out on, and what you need to keep doing.
There is the option to switch to a business account, which has more depth, whilst analytics show you just how many people you’ve reached over a day, a week, a month and even a year!
By showing you this exact reach, as well as how many times people have clicked on the links in your content, you get real insight into what you potential customers respond to.
The best things in life are free, kind of…
Twitter is pretty much completely free, which is why everybody on it loves it.
One of the biggest sources of news, communications and interaction, it’s a dream for many who use it in a professional and personal capacity.
But you can also invest in it by unlocking the advertising features, targeting potential customers by selecting key demographics like age-group, location and interests.
For example, ‘King Coffee’ needs to generate more followers. So by paying for advertising, they might – for example – be able to get their account to appear on the ‘timeline’ of 10,000 female Twitter users aged 25-40 years from the Wrexham area.
They’ve targeted these people because they already know (thanks to analytics) that women aged 25-40 are more interested in following them .
By going for the exact type of people who view and enjoy the account, they’ve improve their chances of success.
The amount you spend can be big or small, making Twitter advertising accessible to most businesses